GOODEST is born during a game of pretend. A child plays store with their family, and when the parents try to buy something, the child insists, "Everything is free because people shouldn't have to pay for food or stuff they need." When asked what the store should be called, the child writes one word: GOODEST.
In this simple moment, a child gives a name to the values a family strives to live by. It serves as a reminder to see the world through a child's eyes - where generosity comes before judgment, kindness is how we care for one another, and everyone deserves the opportunity to thrive.
